Ravindra Jadeja Ends Deal With Rhiti Sports, Signs With Baseline Ventures

Ravindra Jadeja has signed a three-year contract with sports marketing firm Baseline Ventures, ending his association with Rhiti Sports Management, which is owned by an associate of MS Dhoni. Baseline will now manage endorsements, brand associations, corporate profile, merchandise and other business.
Last year, cricketer Suresh Raina had also decided not to renew his contract with Rhiti Sports and moved to IOS Sports & Entertainment. Rhiti Sports, run by Arun Pandy, continues to manage Dhoni and other cricketers such as Mohit Sharma, KL Rahul, Bhuvaneshwar Kumar and South African Francois du Plessis. Jadeja, 27, has an impressive on-field record. He is among the few players who continue to play all three forms of international cricket - Test, one-day internationals and T-20. Tuhin Mishra, managing director of Baseline Ventures.
Jadeja is a good catch for Baseline,” said a senior executive in a sports marketing company. “He is young, in form and can easily play for 6-7 years. He has already created a brand name for himself and all he needs now is an agency, which can monetise his brand properly.” Jadeja is the first cricketer Baseline has signed. Among other sportspersons, the company manages India’s badminton sensation PV Sindhu.